Make Your Mark
Whether you are a well established brand or just getting started, your identity is more than just your logo. Your brand is your public face and calling card, and its importance cannot be over-emphasized. Your brand should be unique, world-class and timeless, and should represent you well wherever you are seen.
Be memorable!
What’s In a Name?
There is a lot at stake when naming your business or product, and it’s a lot more difficult than you might think to come up with the ideal name. Many factors are in play, such as industry dynamics, consumer demographics, your value proposition, and the competitive landscape in your field. These key things, and perhaps others, should all be considered when thoughtfully choosing a name. What image does your name evoke with your audience? Will it be awkward and forgettable . . . or top flight and memorable?
While poor name choices often doom otherwise promising businesses, a unique and effective name is one of the most effective ways of generating positive reception and valuable attention. Rush Creek is experienced in all aspects of business and product naming.
Business Naming Research and Selection Guidance
Branding Strategies Through Mergers and Acquisitions
Business/Brand Name Refresh and Relaunch
Divisions, Subsidiaries and Affiliates Naming Strategies
Like when naming your children, you certainly want to get it right the first time. With the importance of your name in the grand scheme of things, doesn’t it make sense to think about getting professional help? Consider engaging Rush Creek for experienced guidance with product and business name selection.
Your Brand Is Your Signature
In combination with your name, your brand is the visual embodiment of your enterprise. An exceptional brand sets you apart from your competition by exhibiting style, professionalism and attention to detail. It’s actually amazing how many buying decisions are based largely on the visual appeal and cache of your brand. Rush Creek has helped many businesses and organizations create their signature with outstanding brand design.